The obssession “Bigger is Better” has been played out for all sorts of items- cars, televisions, sound systems. But now, it can even be extended to the humble shredder.

Yes, you heard correct! Reports have shown that especially during tax season, when shredder sales are the highest, people are spending as much as $1000 (around £650) on heavy-duty shredders just to shred their personal documents.

This can be attributed to people becoming more aware, and therefore more concerned, over the issue of identity theft and fraud. They see shredders as the most simple and effective method of easing this anxiety.

For some, the appeal of shredding is the sense of satisfaction and accomplishment that arises from destroying a pile of junk mail using a machine.

Fellowes estimate that about a quarter of all industrial shredders sold are being used at home. They explained “Five years ago, consumers were just becoming aware of identity theft and buying low-end shredders to protect themselves. Then they shredded far more than they anticipated with machines that underperformed, and the result was frustration. For the second shredder, consumers traded up.”

Mono Machines in Brooklyn claim that despite the shredder market shrinking by 32% in the past 2 years (according to a report by the NDP Group), the sales of high-end shredders has dramatically increased in the same period.

The owner says, ““we probably see about 5 percent of our total business being shipped directly to a user’s home address, and that number is growing.”

It seems that a growing number of people are realising the benefits of investing in a good quality shredder that has a higher capacity than what personal shredders offers. Join the move towards further reducing your chances of becoming a victim of identity fraud by purchasing a heavy-duty shredder. Luckily, TheShredderSupermarket.com offer a massive range of shredders at the lowest online prices. We stock shredders from big brands such as Fellowes, HSM, Rexel, Intimus and many more!